SUSTAINABILITY & IMPACT REPORT

OVERVIEW

Billie Eilish has redefined what’s possible for sustainable touring on a global scale, building climate action into every show on her HIT ME HARD AND SOFT: THE TOUR. From the way fans travel to shows, to what they wear and eat at venues, to the tour’s efforts backstage, the results are unprecedented. In partnership with fans, REVERB, Support+Feed, and numerous nonprofit and business partners committed to a healthier planet, Billie has helped provide the blueprint for other artists and their tours around the world.

FAN ENGAGEMENT

ECO-ACTION VILLAGE

Every stop on Billie’s HIT ME HARD AND SOFT: THE TOUR featured an Eco-Action Village where fans met and took action with organizations working on climate action, food justice, and civic engagement. Each Eco-Action Village was brought to life with support from REVERB, Support+Feed, local nonprofit partners, and Billie’s dedicated fans.

SUSTAINABLE TOURING

FOOD

In an effort to drive systemic change, Billie and her team developed venue standards that were implemented at every stop along the way. As a result, each venue offered plant-based meals at price parity, making climate-friendly food choices accessible to fans. For example, at Co-op Live in Manchester, four sold-out shows featured an entirely plant-based arena menu, resulting in 47% fewer food-related emissions and 3.5 million liters of water saved due to their switch to plant-based food.

Crew catering followed the same approach, with plant-based meals as the default (and a union-required meat option available). The tour also saved on carbon impact by hiring local catering, eliminating a full bus and truck from the tour footprint. Local caterers were supported by a plant-based chef consultant who provided training to build capacity at each stop, leaving each local team with valuable tools to continue serving successful plant-based meals. At select shows, local plant-based restaurants served additional crew meals, showcasing sustainable, authentic, local flavors along the route.

Reducing Single-Use Plastics

The tour avoided the potential use of 135,260+ single-use plastic bottles through refill stations, reusable bottles, and backstage plastic reduction efforts (103,620+ avoided by fans • 31,640+ avoided backstage).

• No ‘extra pours’ – a departure from the common practice of pouring beverages into plastic cups, venues served drinks in their original containers, avoiding the use of over 1 million plastic cups.

• Free refillable water stations set up for fans in each venue as part of the REVERB #RocknRefill program with Nalgene.

• Reusable bottles and mugs were provided for Billie and the crew.

• Reusable serviceware with compostable options for takeaway were used in catering.

• Plastic serviceware was eliminated across concessions and backstage areas.

FASHION & MERCHANDISE

Billie’s tour apparel uses recycled, upcycled, and organic materials with nontoxic dyes and water-based inks, consuming less water and consequent harm to the environment. Posters are made from 100% recycled paper, and strictly no plastic bags are offered on her tour. All merch is made in collaboration with Bravado, with several offerings featuring Billie’s innovative partnerships with upcycling and recycling innovators SUAY Sew Shop, SXD, Hallotex, Lost Love, Circ, and Rewilder.

Billie also created sustainable fashion guides for fans in collaboration with sustainable fashion consultancy Black Pearl and REVERB. These guides connected fans to vintage shops, local designers, and repair workshops, offering an alternative to fast fashion’s “concert outfit” culture. The fashion guides were available for every European and UK city as well as the 2025 North America stops. Learn more.

GLOBAL FUNDRAISING and MOVEMENT BUILDING

THE CHANGEMAKER TICKET

Across HIT ME HARD AND SOFT: THE TOUR, Billie and her fans raised millions through the Changemaker Ticket program. By donating the proceeds from specially designated seats, Billie created this initiative to give fans a meaningful way to join her in supporting local organizations working toward climate action, food justice, and community resilience in the places she played.

Through this initiative, 160 nonprofits working to address food security and climate justice around the world, received unrestricted, trust-based funding in recognition that those closest to their communities are best equipped to determine where resources will have the greatest impact.